FINANCIAL CONSIDERATION/ Projections
RATINGS of POPULAR ANIMATED SERIES + Anticipated Numbers for 'Beyond Me'
Below will show what the ratings of hit television shows have looked like in the past, as well as display what a potential captive audience could look like for the "Beyond Me" television series. Also, the potential for merchandising will be evaluated, along with cost of production.
1.4M Viewers
The first airing of the Adult Swim program grabbed 1.4 million viewers in the demo of adults 18-34. The show was the No. 1 show on all of broadcast and cable in that same demo, up 50% from viewers in the key demos last season and the highest rated Adult Swim prime-time program in five years. It even beat out NBC’s “The Voice” and the NBA playoffs on TNT.
Total Aggregated Number of Followers from "Beyond Me" Cast: 96.2M
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2% of the total followership converted to viewers = 1.92M viewers.
The idea is to have the cast push each and every individual episode to their followers. The mission is to create social media activity and discussions about each episode.
Concept Design for the "Beyond Me" Mean Mug
Netflix plans the release of new toys and merchandise that will be based on its hit TV shows.
"Merchandise will help market hit programs to a wider audience — and generate additional revenue. Netflix has already conducted one test with Hot Topic Inc., which sold T-shirts, mugs, caps, and jewelry tied to sci-fi smash 'Stranger Things.' The company is still in an experimental phase, according to a Netflix spokeswoman.
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'We are pursuing consumer products and associated promotion because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content,' Netflix says in the posting. 'We want licensed merchandise to help promote our titles so they become part of the zeitgeist for longer periods of time.'"
Merchandising Considerations
Concept Design for the "Beyond Me" Clap Back Nap Sack
Global TV and Movie Merchandise Market 2018-2022.
"The global TV and movie merchandise market size will grow by USD 67.90 billion during 2018-2022. This report offers an analysis of the market based on product (apparel, toys, accessories, video games and others) and geography (the Americas, APAC and EMEA). The TV and movie merchandise market research report analyzes the market’s competitive landscape and offers information on several companies including Comcast, Disney, Hasbro, Time Warner and Twentieth Century Fox."
